Overview
Praxis AI, Inc. ("Praxis AI," "we," "our," or "us") operates the website at itspraxis.ai and provides AI-powered growth tools for dental practices (the "Services"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have over your data.
By using our Services, you agree to the practices described in this policy. If you do not agree, please discontinue use of our Services.
Information you provide directly
- Account information — name, email address, practice name, phone number, and billing details when you sign up or book a demo.
- Communications — messages you send us via email, chat, or support tickets.
- Practice configuration — information you supply to configure the Voice Agent, SEO Agent, or Smile Simulator (e.g., practice hours, service offerings, brand guidelines).
Information collected automatically
- Usage data — pages visited, features used, session duration, clicks, and referral URLs.
- Device & browser data — IP address, browser type, operating system, and device identifiers.
- Cookies & similar technologies — see the Cookies section below.
- Log data — server logs including timestamps, request paths, and error codes.
Information from third parties
- Practice Management System (PMS) data integrated at your direction (e.g., Dentrix, Open Dental, Eaglesoft).
- Analytics and advertising partners (Google Analytics, etc.).
- Payment processors (Stripe) — we do not store full card numbers.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our Services.
- Operate the Voice Agent, SEO Agent, and Smile Simulator on your behalf.
- Process payments and manage your subscription.
- Send transactional communications (receipts, onboarding, service alerts).
- Send marketing communications — you may opt out at any time.
- Detect, investigate, and prevent fraud and security incidents.
- Comply with legal obligations.
- Conduct analytics and improve product quality.
We do not sell your personal information to third parties.
How We Share Your Information
We may share your information with:
- Service providers — vendors who process data on our behalf (hosting, payments, analytics, email delivery) under contractual confidentiality obligations.
- PMS integrations — at your direction, to synchronize patient scheduling and practice data.
- Business transfers — if Praxis AI is acquired or merges with another entity, your information may be transferred as part of that transaction.
- Legal compliance — when required by law, subpoena, or to protect our rights, users, or the public.
Cookies & Tracking
We use cookies and similar technologies to:
- Keep you logged in and remember your preferences.
- Understand how visitors navigate our site (Google Analytics).
- Measure the effectiveness of marketing campaigns.
You can control cookies through your browser settings. Disabling cookies may limit some functionality. We honor browser-level "Do Not Track" signals where technically feasible.
Data Retention
We retain account data for as long as your subscription is active and for a reasonable period afterward to comply with legal obligations, resolve disputes, and enforce agreements. Call recordings and AI-generated transcripts are retained for 90 days by default; practices may configure shorter retention periods in account settings.
Security
We implement administrative, technical, and physical safeguards designed to protect your information, including:
- AES-256 encryption at rest and TLS 1.2+ in transit.
- Role-based access controls and least-privilege principles.
- Annual third-party penetration testing.
- SOC 2 Type II audit program.
No method of transmission over the internet is 100% secure. We will notify you of any breach affecting your data as required by applicable law.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate data.
- Delete your personal information (subject to legal retention requirements).
- Port your data in a structured, machine-readable format.
- Opt out of marketing communications at any time via the unsubscribe link in any email.
- Restrict or object to certain processing activities.
To exercise any of these rights, email us at privacy@itspraxis.ai. We will respond within 30 days.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or by posting a prominent notice on our website at least 14 days before the change takes effect. Continued use of the Services after the effective date constitutes acceptance of the updated policy.
Questions about this Privacy Policy? Reach us at: