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Terms of
Service

Effective date: January 1, 2026  ·  Last updated: April 1, 2026

Agreement to Terms

These Terms of Service ("Terms") constitute a binding legal agreement between you (or the dental practice you represent) and Praxis AI, Inc. ("Praxis AI," "we," "our," or "us"). By accessing or using our website at itspraxis.ai or any of our products and services (collectively, the "Services"), you agree to be bound by these Terms.

If you are accepting on behalf of a company or other legal entity, you represent that you have the authority to bind that entity. If you do not agree to these Terms, do not use the Services.

Description of Services

Praxis AI provides AI-powered growth infrastructure for dental practices, including:

  • Voice Agent — an AI phone agent that handles inbound and outbound calls, appointment scheduling, and patient inquiries.
  • SEO Agent — an AI content and search engine optimisation tool that produces and publishes practice-branded blog content.
  • Smile Simulator — an AI image-based tool that generates smile preview visualisations for patient consultations.

Features and availability may vary by subscription plan and are subject to change with reasonable notice.

Accounts & Registration

You must create an account to access the Services. You agree to:

  • Provide accurate and complete registration information.
  • Maintain the security of your login credentials.
  • Promptly notify us of any unauthorised access at support@itspraxis.ai.
  • Be responsible for all activity that occurs under your account.

You must be at least 18 years old and a licensed dental professional or authorised representative of a dental practice to register.

Payments & Subscriptions

Billing

Subscriptions are billed monthly in advance. All fees are stated in US dollars. By providing a payment method, you authorise us to charge it on a recurring basis until you cancel.

Price changes

We may change subscription fees with at least 30 days' written notice. Continued use after the effective date constitutes acceptance of the new pricing.

Refunds

Fees are non-refundable except as required by law or at our sole discretion. If you believe a charge was made in error, contact us within 30 days.

Cancellation

You may cancel at any time with 30 days' notice. Your access continues through the end of the paid billing period. We do not charge early-termination fees.

Acceptable Use

You agree not to use the Services to:

  • Violate any applicable law or regulation, including HIPAA.
  • Transmit PHI outside the scope of our BAA.
  • Misrepresent your identity or your practice credentials.
  • Reverse-engineer, decompile, or extract our AI models or proprietary algorithms.
  • Scrape, crawl, or harvest data from the platform in an automated manner.
  • Introduce malware, viruses, or other malicious code.
  • Interfere with the integrity or performance of the Services.
  • Use the Services to compete with Praxis AI or to build a substantially similar product.

We reserve the right to suspend or terminate your account for violations of this section without refund.

Intellectual Property

Our IP. All software, AI models, designs, trademarks, and content comprising the Services are owned by or licensed to Praxis AI and are protected by intellectual property law. These Terms do not grant you any ownership rights in our IP.

Your content. You retain ownership of the practice data, brand assets, and patient-related content you provide. By uploading content, you grant Praxis AI a limited, worldwide, royalty-free licence to use that content solely as necessary to provide the Services.

Feedback. Any suggestions or feedback you provide about the Services may be used by Praxis AI without restriction or obligation.

Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information. Confidential information does not include information that is publicly available, independently developed, or disclosed under compulsion of law.

Disclaimers & Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE, OR FREE OF HARMFUL COMPONENTS.

AI-generated content (blog posts, voice responses, smile simulations) is provided for informational and illustrative purposes only. You are responsible for reviewing AI outputs before use in a clinical or patient-facing context.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW, PRAXIS AI AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, DATA, GOODWILL, OR BUSINESS INTERRUPTION, ARISING OUT OF OR IN CONNECTION WITH THESE TERMS OR THE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

OUR TOTAL AGGREGATE LIABILITY TO YOU WILL NOT EXCEED THE FEES YOU PAID TO PRAXIS AI IN THE 12 MONTHS PRECEDING THE CLAIM.

Indemnification

You agree to indemnify and hold harmless Praxis AI, its affiliates, officers, directors, employees, and agents from any claims, damages, losses, and expenses (including reasonable attorney fees) arising out of: (i) your use of the Services; (ii) your violation of these Terms; (iii) your violation of any applicable law or third-party rights; or (iv) any content or data you provide to the Services.

Termination

Either party may terminate these Terms with 30 days' notice. Praxis AI may terminate immediately for material breach, non-payment, or violation of the Acceptable Use policy. Upon termination, your right to access the Services ceases. We will make your data available for export for 30 days post-termination, after which it will be deleted in accordance with our data retention policy.

Governing Law & Disputes

These Terms are governed by the laws of the State of Florida, without regard to conflict-of-law principles. Any dispute arising out of these Terms that cannot be resolved informally will be submitted to binding arbitration under the rules of the American Arbitration Association in Miami, Florida. Class action and jury trial waivers apply to the fullest extent permitted by law.

Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated by email or prominent website notice at least 14 days in advance. Continued use after the effective date constitutes acceptance.

Contact

Questions about these Terms? Contact us at legal@itspraxis.ai or Praxis AI, Inc., Attn: Legal, Miami, FL.

On this page
  • Agreement to Terms
  • Services
  • Accounts
  • Payments
  • Acceptable Use
  • Intellectual Property
  • Confidentiality
  • Disclaimers
  • Limitation of Liability
  • Indemnification
  • Termination
  • Governing Law
  • Changes
  • Contact
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